Marcelo Possato

Marcelo Possato

Staff Writer
The Brazil Business

Updated

Top 10 Hotel Chains in Brazil

Marcelo Possato

Marcelo Possato

Staff Writer
The Brazil Business

Updated

The hotel industry in Brazil is constantly growing both in revenue and investments in Brazil. Brazilian hotel chains and also European and American chains are investing in this sector. In this article we will take a look at the ranking of the 10 largest hotel chains in Brazil.

Ranking of Hotel Chains in Brazil

The following ranking is based on research from Fórum de Operadores Hoteleiros do Brasil, Portuguese for Brazilian Hotel Operators Forum. The data was collected in 2014.

The hotel industry has doubled in size since 2003, and in 2013 reached BRL 170,7 billion. Here we list the most important chains in the country:

1.Accor

Accor is the strongest hotel chain in the country. Although Accor is present in many markets worldwide, Brazil is one of the largest for the group. Founded in 1967, Accor has 32.462 rooms distributed across 197 hotels around the country. Ibis and Mercure, both Accor’s brands, are two of the largest hotel brands in Brazil today.

  • Revenue: BRL 8,33 billion
  • Brands owned by Accor: Ibis, Mercure, Ibis Budget and Grand Hotel

2.Choice

Founded in 1939, Choice hotels to date has 10.308 rooms and 65 hotels across Brazil. Around 1300 employees work for the group, which is divided into 4 hotel brands, that were developed to target different types of customers.

  • Revenue: BRL 2,06 billion
  • Brands owned by Choice: Comfort Suites, Quality, Clarion and Sleep in

3.Louvre Hotéis

Louvre hotels has 7.430 rooms divided across 39 hotels in Brazil. Louvre was originally a French company that has invested heavily in its international expansion. The group has two different classes of hotels in Brazil, which are aimed at two different groups of customers.

  • Revenue: Non disclosed
  • Brands owned by Louvre: Tulip Inn, Golden Tulip, Premiere Class, Campanille, Kyriad and Royal Tulip

4.Nobile

Nobile group has 5.160 rooms and 18 hotels throughout the country. The hotels are divided into 3 different categories: economic, superior and luxury in order to cater for differents types of customer. Furthermore, Nobile works with a few licensed brands, such as Days Inn and Wyndham Hotels.

  • Revenue: BRL 40 million
  • Brands owned by Nobile: Nobile Inn, Nobile Suites, Nobile Resort and Gran Nobile
  • Licensed Chains: Days Iinn, Wyndham Gran Collection, Tryp and Wyndham Hotels and Resorts

5.Blue Tree

Blue Tree Park is a traditional chain and is known for its undeniable quality, despite its high prices. It has 4.904 rooms across 23 hotels in 18 different Brazilian cities. The group is currently investing heavily, and by 2017 Blue Tree will build another 14 hotels in Brazil. The chain divides its hotels into 3 categories: luxury, high standard, and superior.

  • Revenue: BRL 371 million
  • Brands owned by Blue Tree: Blue Tree Park, Blue Tree Premium and Blue Tree Towers

6.Nacional Inn

Nacional Inn has 4.863 rooms across 44 hotels in Brazil. The chain operates in four Brazilian states and concentrates its hotels in central areas of the cities.

  • Revenue: Not disclosed
  • Brands owned by Nacional Inn: Nacional Inn, Dan Inn, Golden Park and Cenacon

7.Transamérica

The Transamérica chain is composed of 4599 rooms across 24 different hotels, and is present in eight Brazilian cities. It divides its hotels into four categories depending on the hotel class.

  • Revenue: BRL 200 million
  • Brands owned by Transamérica: Transamerica Prime, Transamerica Executive, Transamerica Classic and Transamerica Prestige

8.Wyndham

The Wyndham chain is present in eight different cities and has 3.538 rooms across 20 hotels, most of them in São Paulo. Despite the fact that the Wyndham Group has many brands, only five of them are in Brazil, Ramada, Super 8, Days Inn, Howard Johnson and Tryp.

  • Revenue: BLR 5 billion (worldwide revenue)
  • Brands owned by Wyndham: Howard Johnson, Tryp, Wyndham Hotels and Resorts, Wyndham Garden Hotels, Wingate, Hawthorn, Microtel, Planet Hollywood, Ramada, Encore, Baymont, Days Inn, Super 8, Travelodge and Knights Inn.

9.IHG

IHG has 3.422 rooms across 17 hotels. The group decided to divide its hotels into three different brands and standards: sophisticated (Intercontinental), intermediary (Holiday Inn) and basic (Staybridge). IHG is present in 13 Brazilian cities.

  • Revenue: BRL 70 million
  • Brands owned by IHG: Staybridge, Holiday Inn and Intercontinental

10.Windsor

Windsor started its services in Rio de Janeiro, where they established themselves as the strongest hotel chain. It expanded to Brasília, where it has a few hotels however, the majority are located in Rio. The chain has 3011 rooms across 12 different hotels.

  • Revenue: BRL 270 million (estimated)
  • Brands owned by Windsor: Windsor