Plastic Surgery Market in Brazil
The media and the worship of appearance are probably the main reasons which led Brazilians to be the second country in the world performing the most cosmetic surgeries. Learn more about this market in Brazil.
Beauty standards are always changing along the history, the time and the society in which they are inserted are the main responsibles for this constant movement. Nowadays, the media is probably the main influence over the standard. Presently in the day-to-day activities of individuals, the media, added to people relations that are more and more ephemeral, are the main causes for the excessive concern with beauty.
Brazilians Wants to “Look Nice”
The locality and the culture are also important factors that explain such concern. In the Occidental world the body valorization is huge. The pressure to be thin and as well as Brazil is a tropical country, in which the heat provides larger visibility of the body, creates in Brazilians the desire to be in good shape.
The number of plastic surgeries in Brazil increased 120% between 2009 and 2012. More than 1.5 million surgeries were performed in the country, which put Brazil in the first position of the international ranking of the proportion surgery per inhabitant. Cosmetic surgeries are still the ones with the greatest demand, but reconstructive surgeries - which correct damages caused by violence or accidents - already appears in the statistics.
Quantities of Plastic Surgeries in the World
Brazil could be the seventh economy in the world, but when talking about plastic surgery, the country is ranked in the second position of countries where this practice is most performed, corresponding to almost 10% of the total amount of plastic surgeries performed in the whole country, 6.3 million.
| Countries | Number of Plastic Surgeries(thousand) | Number of Plastic Surgeons(thousand) |
| Unites States | 1.094.0 | 5.950 |
| Brazil | 905.1 | 5.024 |
| China | 415.1 | 2.000 |
Most Popular Calls
Brazil has a vast range of plastic surgeries, but some of them are really searched by Brazilians, like the ones mentioned above.
| Procedure | Numbers of Surgeries (thousand) |
| Liposuction | 211 |
| Breast Implant | 148 |
| Abdominoplasty | 95 |
| Remotion of Skin Excess in Eyelids | 90 |
| Breast Reduction | 66 |
Despite being counted as one of the countries with the most performed surgeries, Brazil is a global champion in other unusual surgeries. For example, from each 6 surgeries of vaginal rejuvenation, one is performed in Brazilian lands. Only in 2011, 9 thousand surgeries of this type were performed in the country, against 2.4 thousand in United State. This means Brazil is the country that has done the most vaginal rejuvenation in the world.
Brazil as World Champion
| Procedure | Surgeries in Brazil (thousand) | Surgeries in United States (thousand) |
| Correction of Prominent Ears | 28 | 7.8 |
| Lips Increase | 23.3 | 4.4 |
| Male Breast Reduction | 22.9 | 14.1 |
| Gluteal Prosthesis | 21.4 | 5.9 |
| Vaginal Rejuvenation | 9.0 | 2.4 |