About The Brazil Business

Cynthia and Egil Fujikawa Nes created The Brazil Business back in 2008. At that time there was very little information available online about how to do business in Brazil.

All large media outlets have focused on why to do business in Brazil, but even the most basic information of taxation structure was difficult to get hold on online.

Motivation

At the height of the global financial problems in 2008, Cynthia and Egil Fujikawa Nes went ahead and established a consulting company named Connection Consulting.

Egil and Cynthia were intrigued about the lack of industry specific firms support foreign companies establishing in Brazil. Traditionally, consulting companies have been silo focused where they focused their effort to assist all types of companies from one specific country establish in Brazil.

The traditional approach makes it easy for foreigners in Brazil to leverage their language and network to win projects even though they have no knowledge about the industry.

Connection Consulting believes in industry knowledge and our goal was to build the best qualified consulting team to take on project in within the technology and digital media industries.

The Brazil Business was established as a way to promote our consulting firm.

The first 3 years

Simplified and high quality content together with unique assets like our tax database as well as our event guide have boosted our visitor base and we are proud to say that we are the primary point of contact for anyone researching business in Brazil online.

We are one of the most visited Brazilian media channels that publish content in English. Our simple plain English style of writing does not only appeal to foreign businesses, but a larger audience of Brazilian users keep returning to The Brazil Business to understand their own country.

The feedback from our audience has been incredible, but our goal of promoting our consulting firm seems to have drifted a bit away. We now receive several hundred inquiries per week but just a fraction of them are related to the technology and digital media industries.

Our conclusion is simple: we have built ourselves a media company.

Brazil is Complex, we Simplify

As any other media channel, we receive criticism and maybe more so than most other. We try to simplify and generalize Brazilian behavior based on our reflections and interpretation.

Our office is staffed by a majority of native Brazilians from different parts of the country and we discuss any potentially controversial simplifications before they are published.

Simplifying the behavior of 200 million people is difficult. We fully understand the implication of having 200 million people that feel they have a right to criticize your interpretation of their behavior, but this will not stop us from covering topics that we find important.

Connecting People

For the last 3 years The Brazil Business has exclusively operated as an information channel and media outlet. However we are often visited at our office in São Paulo by foreign businesses that wish to connect to Brazilian professionals.

Moving forward, we wish to do facilitate connections between Brazilian professionals and foreign businesses in a more effective way.

Our first move to create this type of ecosystem is our Question & Answers section where Brazilians and foreign alike can help each other out with questions that they have about doing business in Brazil.

This is new area that will need to be explored and we hope you will find it interesting and useful.

If you have any questions or would like to contribute, please never hesitate to contact us.

Best Regards,
The Brazil Business Staff