Marina Pomela

Marina Pomela

Staff Writer
The Brazil Business

Updated

Top 10 Printed Newspaper in Brazil

Marina Pomela

Marina Pomela

Staff Writer
The Brazil Business

Updated

Brazilian printed newspapers have always had a big role in the country. Nowadays their popularity is dropping, but there are still many copies in circulation, keeping the old tradition of printed paper alive.

Overview

Until 1808 the press was not allowed in Brazil, until the Portuguese royal family arrived in the country. This was a special feature from the Portuguese colony, because all the other European colonies in America had press present press since the 16th century. The first newspaper in Brazilwas published in 1808 in Rio de Janeiro on September 10th.

Below are the top 10 printed newspapers in Brazil. This rank has changed a lot over the years and this is how they were categorized in the last year. The list is released by the Brazilian newspaper association every year, and in 2014 the most popular newspaper was a big surprise to all the traditional competitors.

1.Super Notícia

State: Minas Gerais
Copies: 302.472 per day
Format: tabloid

Super Notícia is a tabloid that is part of the O Tempo conglomerate. It started in 2002 and by 2006 became the sixth most sold newspaper in Brazil. An even more incredible mark was achieved in 2013 when it became the most sold newspaper in country. This sensationalist newspaper from Minas Gerais offer more gossip and sports articles than actual news.

2.Folha de São Paulo

State: São Paulo
Copies: 294.811 per day
Format: broadsheet

Folha is the biggest newspaper in the state of São Paulo and one of the most influential in the country. It was founded in 1921 by a group of journalist under the name Folha da Noite. Folha was the first newspaper in Brazil to use offset printing and have a computerized newsroom. The profile of the newspaper readers range from high to middle class.

3.O Globo

State: Rio de Janeiro
Copies: 267.542 per day
Format: broadsheet

O Globo was founded in 1925 in Rio de Janeiro. Created for the metropolitan area of the city, the newspaper is part of Grupo Globo, owner of the largest television network in Brazil. With conservative policies, O Globo was the first newspaper to circulate on Sundays.

4.O Estado de São Paulo

State: São Paulo
Copies: 234.863 per day
Format: broadsheet

O Estado de São Paulo, or Estadão, was the first newspaper to sell single copies. The competition mocked them for this, but their copies started to sell more and more. When it started in 1889, it had four pages and 2.025 copies for distribution. This periodical refused to affiliate to any political party and has made opinion articles on the most controversial subjects like abortion and presidential elections.

5.Extra

State: Rio de Janeiro
Copies: 225.622 per day
Format: broadsheet

Also part of the O Globo group, Extra quickly became one of the most sold newspapers in Brazil. Established in 1998, it is one of the few newspapers to have mostly female readers with the leading age group between 30 to 50 years old.

6.Zero Hora

State: Rio Grande do Sul
Copies: 183.839 per day
Format: tabloid

Written in Porto Alegre this newspaper was founded in 1964. In 1988, the handmade production was substituted with a machine printed production making it possible for higher volumes and faster manufacturing. In 1996, the editing and production of the newspaper became fully digital. Zero hora is also known as ZH.

7.Daqui

State: Goiás
Copies: 162.013 per day
Format: tabloid

Daqui was founded in 2007. This periodical is known to have a sensationalist approach and to report mostly about violent acts. It is one of cheapest newspapers, costing BRL 0,50 per copy.

8.Diário Gaúcho

State: Rio Grande do Sul
Copies: 159.485 per day
Format: tabloid

Diário Gaúcho belongs to the same group as Zero Hora. It is edited in Porto Alegre with the same graphic design as UK tabloids, composed of titles with big, colorful printed letters. It is categorized as a common newspaper for the lower income classes. Founded in 2000 the owners had a poll with it’s readers to determine that name of the paper.

9.Correio do Povo

State: Rio Grande do Sul
Copies: 140.189 per day
Format: tabloid

Founded in 1895, Correio do Povo belongs to the Rede Record, a popular Brazilian television network. It has been in circulation longer than any other newspaper in the country. From its creation to 1984 to when circulation stopped in 1986. In 2006, Correio do Povo was the second most sold newspaper in Brazil.

10.Aqui

State: Minas Gerais
Copies: 129.455 per day
Format: tabloid

Aqui is published by Diários Associados, the largest conglomerate of media companies in Brazil, since 2005. Jornal da Tarde was once one of the most popular periodicals of the conglomerate, but at a time of devaluation, it was closed to put in more effort to the production of Aqui.