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Common Benefits in Brazil
Differently from what happens in many countries, in Brazil sometimes a good salary is not enough to keep a good employee. Learn what exactly Brazilians consider to be a good job and how your company can avoid staff turnovers. -
Brazilians and websites: a peculiar relationship
Design, good interface and easy access are three important points when constructing your website for Brazilians. Find in this article what are the major points to attract Brazilians consumers to your online business. -
Social Networks and Customer Services in Brazil
Brazilians have found out an effective way to be respected as consumers and to express their opinion about a product or a service. Understand how social networks have changed the behavior and the mentality of Brazilian consumers. -
The Diversity of Brazilian Consumers – From Illiteracy to Private Jets
Brazil has become a profitable market for all sorts of investments. The diversity of its socioeconomic profile generates opportunities for a wide range of business initiatives. -
Consórcio in Brazil
Learn more about consórcio, a very popular purchasing modality in Brazil, commonly used to the purchase of cars and real estates. -
The Brazilian Tablet Fever
Tablets are being adopted in Brazil in many different sectors. This article will give you an idea about this new fever and will also help you understand how the tablet market works in the country. -
Campus Party: a fruitful laboratory for businesses
Companies put their strategies and new products to test, by supporting the biggest event of digital technology in Brazil. In this article, we will explain how brands can get benefits by investing in the "geek" universe. -
The Brazilian Social Network War
With the 5th world's biggest social media community, Brazil confirms its strength on the market. Aware of this potential, the country's two most popular social networks dispute a battle that seems to have no room for two winners -
Miami is not Latin America
This should not be a secret but still we often see both North American and European companies confusing Miami with Latin America.This article will tell you a bit about the history of Miami as the gate to Latin America and why this is a bad idea. -
Brazilian Business in 2012 – Money, Productivity and Bureaucracy
Based on the events taking place in 2011, we wrote an article covering what we believe to be the direction the Brazilian economy is taking.