Guide to Business Culture in Brazil

Can Brazilians be on time?

Brazilians are known for being friendly, festive and late. This is not a lie; however, it is not a rule either. Find in this article how Brazilians perceive time and how to adapt to it.


Converse like a Brazilian

It is impossible to determine the way an entire nation behave. However, we can say that there are certain practices that can be defined as typical of a determined culture. In this article, we will give an overview of the way Brazilians generally talk and establish relations, so you will not be taken by surprise while doing business in the country.


Understand Embraer

The third major producer of civilian jets, Embraer is one of the major Brazilian exporters. Headquartered in São José dos Campos, SP, Embraer has several units in Brazil and abroad, including two joint-ventures with China and Portugal. Learn more about this Brazilian giant in the article below.





What Brazilians Watch on TV

Brazilians spend more than five hours per day watching TV. Find in this article what the population watches on their TVs according to region, time and also program format


Dress code in Brazil by industry

In our article “Dress for success in Brazil” we gave a general idea on what to wear in the Brazilian corporate environment. In this article we would like to give some more details about the Brazilian dress code and how it may vary according to the industry.


100 Most Influential Blogs in Brazil

Find in this article the 100 most influential blogs in Brazil. We have chosen 10 topics with the 10th most influential blogs to introduce you.


Options for consumer credit in Brazil

A research made by Jornal O Estado de São Paulo in April this year has shown that Brazilians are close to reach the edge of debt. In order to understand how an entire nation has come to this point, learn how easy it is to buy goods in Brazil even when you don’t have a single penny in your pocket.


Understand the relation between Rio de Janeiro, São Paulo and Brasília

Understand in this article the importance of each city for the Brazilian development. Also learn what you need to know about the hubs of tourism, petroleum, economical and politics issues.


Introduction to ABNT

Find in this article what is ABNT and why this institution is important for Brazilian companies to be accepted on the international market.


The Brazilian Automotive Industry in a Nutshell

The Automotive Industry in Brazil has boomed after ex-president Fernando Collor de Mello opened up the market in 1990, but high production costs, high taxes and technology deficit are barriers that Brazil is still struggling to defeat