Guide to Business Culture in Brazil

Purchasing Behavior in Brazil

The migration of 20 million people to class C, allied to more accessible credit and the increasing penetration of internet has created a new behavior profile and changed the interaction between consumer and retail.


Brazilian Organization Culture in a Nutshell

Adapting a business model to a Brazilian reality is a challenge faced by many European companies relocating to Brazil, raising the question: what are the main differences between Brazilian companies and the foreign ones?


Eike Batista

Ranked as the 8th richest person in the world, Eike Batista's privileged background and legitimate interest in business has granted him the title of wealthiest and most successful Brazilian businessman.





Understand Petrobras

Petrobras is one of the most prestigious Brazilian companies and responsible for the construction of a positive and confident image of Brazil overseas. This article will provide an overview of this Brazilian giant.


Advertising in Brazil: A New Scenario

As internet penetration levels increase in Brazil, significant changes in advertisement have been observed. Traditional media has been losing spot to a more interactive environment, changing the advertisement industry in Brazil.


Insolvency in Brazil

This article will give an overview of insolvency issues in Brazil and of how it affects economy and becomes a threat to the current credit bubble that has made the country grow.


Staff Turnover in Brazil

Staff turnover is always a delicate subject as it is directly related to the operation of any organization. This article will give you an overview of the current situation in Brazil and point out the reasons that have led to it.


Professional Shortage in Brazil

This article will explain you how educational matters are affecting the Brazilian economy and what is the current administration doing to solve this problem.


Empresa Brasileira de Correios e Telégrafos

This article will give an overview of the major postal services company in Brazil, Correios, focusing on its background, competition, services and current problems.


Logistics in Brazil

Ranked as the 9th economy in the world and about to host the 2014 World Cup and the 2016 Olympics, Brazil still struggles with transportation problems, as the country's infrastructure does not seem to follow its economic growth.